For years new artists have been told that if they work on their
craft they will get discovered, get an amazing record deal, and that then the
money will come pouring in. They are taught that success is not possible
without having your hand held by the woolly mammoth that is the traditional
record label and distribution channels. Do you know you can do it yourself and
make just as much (if not more) money than with their help? Its not enough to create great music, someone
has to hear it, and someone has to buy it. In the Information Age that we are
in, the best way for you to do it on your own is through the Internet.
In his free eBook The 20 Things You Must Know About Music Online, Andrew Dubber explains how to get your music into the hands of
consumers. He believes that if you can understand and embrace these twenty
ideas, you will be able to control the revenue your music creates. It’s all
about marketing and promotion- but not in the ways that you are used to. Some
of his tips include: not believing in the fantasy that industry uses to lure
new artists, the power of giving away things for free in order to entice a
customer into buying your music, getting people to like (and talk) about your
product with authority, as well as being accessible, professional and ever
present.
One really good point
he brings up is in the chapter about using your website as an environment where
people connect with one another, rather than just a destination where people
stop, look, and never return. (Chapter 6: Web 2.0). Another great section is
Chapter 8 where Dubber talks about cross promoting and setting up your websites
so that all roads lead back to your product. “Your online stuff is not a
replacement for your offline stuff, and nor does it exist independently of it.
Figure out how to make the two genuinely intersect.”
This book is so informative and he shares his information in
a way that is simple, easy to understand, and relatable. Download a copy and keep up with his blog and
other strategies to stay relevant in the Information Age at his website www.newmusicstrategies.com
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